The Eco-Conscious Flip Flop Packaging: Aqua Form

The Aqua Form Flip Flops’ main message was user consideration that interplayed with design elements. Furthermore, since the target audience is the teenage/adult demographic, in terms of being user-conscious, I believe organization and portability are primary concerns due to the demographics’ fast-paced lifestyle. That is why first of all, the handle transforms into a hanger that can be stored in a closet when the package is folded. Secondly, it caters to the user by providing the two carry options of folded out and folded in. Lastly, the sense of play is added through the fish’s mouth holding the Flip Flops in place solidly, and the image of a fish swimming through water.

Skills: Package Design, Branding, Illustration, Photography
Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign