About the Campaign

The ripple effect is a metaphor for what my campaign aims to do. I have simultaneously brought together symbolism in the language and visual aesthetic for my campaign. Furthermore, what the ripple essentially represent is the initiative being able to diffuse itself across the landscape of sub-Saharan Africa just as a ripple spreads itself through water. The meaning even goes further with how providing access to clean water can help the developing nation. According to the water project that will be sponsoring my campaign, a domino effect of education, health, hunger, and poverty. Thus, once the audience reads into the issue from the pamphlet provided, the connection will be realized.